The big give
In 2014, The Nonprofit Council and San Antonio Area Foundation jointly embarked on putting together a 24-hour give day for the San Antonio Area. With limited staff and resources and a $1,000,000 fundraising goal, they weren’t sure they were going to hit, the newly formed The Big Give planning committee turned to Burnam | Gray to work on the logistics, bring together nonprofits, rally the community, market and help establish and maintain the event.
By the time the dust settled on the first year campaign, the Big Give had raised more than double their goal for nearly 300 more nonprofits than expected.
From 2014-2017, Burnam | Gray was tasked with managing nearly all aspects of the give day, from nonprofit recruitment and training to fundraising, post event impact evaluations, and communications, including a full crisis communications plan.
As the Big Give’s internal team capacity grew, Burnam | Gray’s role lessened. The Big Give’s rapid growth demonstrates Burnam | Gray’s commitment to helping agencies rapidly scale and successfully repeat dynamic and innovative best practices while building capacity.