Established as a part of a call to action in 2014 by then Texas Governor Rick Perry, the Texas Infectious Disease Readiness platform was created as a means to more adequately prepare first responders and primary care providers to manage the spread of Ebola and other infectious diseases.

As a part of an effort to expand the services IDR partnered with Burnam | Gray to grow its usability and promote its continuing education courses on infectious diseases.

Through traditional PR, social media, text, and email campaigns, course based affinity groups, influencer marketing and quantitative and qualitative analysis, Burnam | Gray is helping Texas IDR effectively scale it’s program and promote its usage as the premier go-to website for infection prevention in Texas.

related work