In 2015, Burnam | Gray was asked to grow San Antonio Mayor Ivy Taylor’s social digital presence. Team Taylor was gearing up for a May election against a sitting elected state official who had six times the Mayor’s online followers and more than quintuple her online engagement.
By employing smart market analytics and strategic ad placement, in just three months, Burnam | Gray helped cut the difference between her opponent in half and helped the Mayor more than double her online engagement statistics.
After the election, Burnam | Gray continued to manage the Mayor’s digital presence, helping to grow her followers by almost 500% and her average monthly reach by 1300%.