Girls on the Run Bexar County works to inspire girls to be joyful, healthy, and confident by using a fun, experienced-based curriculum that integrates running. They envision a world where every girl knows and activates her limitless potential so girls are free to boldly pursue their dreams.
While Girls on the Run Bexar County has a small staff team, they work collaboratively with their board and hundreds of operational volunteers. Together, they create opportunities for young girls to unleash their full potential and lead healthy, active lives.
Our nine-month partnership with Girls on the Run of Bexar County helped them develop a comprehensive fundraising plan in order to ensure financial growth and long-term sustainability. We guided and helped them execute on several new fundraising strategies. This included engaging their volunteer coaches in grassroots fundraising and storytelling.
We provided one-on-one guidance with their staff and board leadership in creating diversified fundraising strategies, execution of an annual fundraising plan, and board engagement activities. We also helped them create the concept for their first ever year-end appeal, and managed the entire process from writing the content to getting it in mailboxes.
In order to successfully work on segmented individual giving strategies, we started by assessing their donor database system. We helped their team use the technology to its fullest. Burnam | Gray worked hand-in-hand on tagging and segmenting their contacts so that we could execute on our fund development recommendations.
Once their donor database was in top shape, we did the same for their email database. Along the way, we worked with their volunteer marketing team to audit their social media channels. We celebrated their successes and offered recommendations to help them improve their digital presence. From creating a dashboard and system for collecting monthly analytics, to content strategy recommendations, our goal was to assess what content does well and what needs improving.
Burnam | Gray is confident that Girls on the Run Bexar County is on a strategic path for continued growth and expansion. We are proud to have played a role in scaling their organization for greater impact.