American Institute of Dental Public Health (AIDPH) is a nonprofit organization fostering excellence and advancing innovation in dental public health.
AIDPH was created in 2015 to promote evidence-based practices for dental public health students and practitioners. They distribute dental public health scholarships and create learning opportunities for science and education.
The organization is committed to supporting an oral health workforce that understands the needs of underserved populations.
American Institute of Dental Public Health called on Burnam | Gray to develop brand standard guidelines and a marketing strategy. As a young organization, they were seeking consistency and efficiency. We also embarked on a digital asset review. This review allowed us to create a more systematic approach to communications and brand building for AIDPH.
AIDPH now has a professional communications process with strategies, tactics, and measurable performance indicators. This has allowed them to focus on the core of their mission and have confidence that their marketing and communications systems are supporting their programmatic efforts.
As an organization is beginning and growing, process efficiency is critical, and we are proud to help strengthen and scale American Institute of Dental Public Health’s systems through integrated marketing and communications efforts.